Posts Tagged ‘Content’


December 14th, 2011

It’s the end of the year—time for fruitcake, reflection, drunken holiday office parties, and many a “Best Of” list.

We think it’s the perfect time to reflect on some of the biggest tech trends of 2011. One such trend, while still a nascent movement, is the emerging importance of the second screen. As an agency with roots in entertainment, our interest is particularly piqued by the surge of second screen apps and synchronized social networking around content.

Let’s look at the facts:

A January study by Yahoo’s advertising division revealed that 86% of people who use the mobile Internet use their mobile device while watching television.

GetGlue, a check-in app, reached 1.5 million users this year (as of September).

Miso just announced a new product called SideShow, which is basically crowdsourced second-screen experiences, like a fashion feature to go along with the latest episode of Gossip Girl. Companies are thinking outside the “check-in” feature and imagining a world in which you watch TV while learning who the actors are, what they are wearing, and where you can buy that couch on Suburgatory.

We’re pretty stoked about this trend as it opens many a door for marketing integration into a world where commercials are fast becoming obsolete. Plus, it leaves us excited to see what’s in store for next year.

Your move, 2012.


November 15th, 2011

If you’re into business startup stuff, then you should check out this solid series of profiles of entrepreneurs of all shapes and sizes as they spill the beans on what they did, didn’t do, wish they’d done, etc., etc. They’re short—2 or 3 minutes. It’s an easy way to get inspired over coffee to stop sitting around drinking coffee and get off your ass and start a company. Techcrunch sets up the series better than we can so we’ll let them explain it:

“…Sprinkle Lab,  launched a series last week that aims to speak to anyone and everyone interested in the world of entrepreneurship. The series, called “Now I Know”, will be releasing a new episode every Monday and Wednesday for the next six weeks that contains a lesson learned, a memorable experience, or personal philosophy from different notable figures in the tech space. It’s slightly reminiscent of The Startup Kids, but instead of focusing on young entrepreneurs, it shares musings on the big issues the tech industry faces today, dished out by experts — of every age.”

See, we told you they would do a good job explaining it. One of the reasons we dig it at Creative Asylum is because we are launching our own web series very shortly called “Available Light: Creative Conversations from the Cat and Fiddle.” Basically once every 2-3 weeks or so (damn, will we regret putting THAT in writing), we will be posting another profile of a smart, creative person who is making a mark in the world of marketing, TV, film, art or music. We do the interviews at our local pub, the “Cat and Fiddle” (BTW – we also use available light. Hopefully the name of the show now makes sense).

When we discovered Sprinkle Lab’s “startup version,” we were happy to see we weren’t the only people out there making content for the love of making content. Look for “Available Light” on this site soon — and thanks to Sprinkle Labs for creating “Now I Know.” Now we know.


April 29th, 2009

A very simple and effectively executed advertising spot for Samsung’s HD camera, the video revolves around an “ordinary” guy in his apartment performing an impossible feat. Interesting to note that it doesn’t matter if anything was actually done, the piece engages the viewer and has a very high replay value. Successful branding done on the fly and for relatively little money (I would imagine).

Check it out Here: