We’re not buying that 2012 is the year Los Angeles slides in to the sea. We’re staying on Sunset Blvd. despite the warnings of the Mayan calendar via Roland Emmerich. If we’re wrong, then regardless, it will be Creative Asylum that will be standing on the hill during the fires and destruction, raving like lunatics that it’s all a conspiracy.

There’s always one that just won’t leave. And that will be us.

That’s because, despite the chaos of 2011, we’re extremely optimistic about 2012. Our version of 2012 looks more like Rocky II (he wins) than Day After Tommorow. It’s a feelgood ending.

There’s no question that seismic shifts are on us all. The economy cracked in 2008 and the results are only now being felt. But as the economic landscape shifts, new opportunities arise. Nothing has ever remained the same. What makes us optimistic is the rise of new ways of doing business.

This new economy will favor the nimble, the creative and fearless. Making sense of chaos is not possible. But being aware of it is. The companies and people that will survive in this new landscape will be the ones that adapt quickly.  When the iPad challengers attack, it will be the creative companies that make their content, apps, and advertising that can do well.

As everything, and we mean everything, goes mobile, there will be a need for infrastructure, marketing and creative. It’s completely exciting.

Same with the cloud, the cementing of social media as democratization, gameification—these are revolutions that are happening as we speak. And as the old ways collapse, the new is built on top it. Instantly. There are two reaction to radical change: lament or embrace.

We’re embracing. Happy New Year!