We’ve noticed more than one instance of brands offering personalized virtual products via Facebook lately. Is this the next big trend?

Heinz UK recently unveiled a campaign in which you can send a friend personalized “Get Well” soup. The gesture is currently available in two flavors: Cream of Chicken and Cream of Tomato.

Get well soon!

Another big brand jumping on the personalization bandwagon is none other than Coca-Cola. Coke Australia has launched a viral campaign, encouraging users to share a virtual Coke. 150 of the most common names will even be printed on bottles and cans and sold at retail outfits. Would you want a Coke with your name on it?

Share a coke, mate.