Meerkat. Cravat-wearer. Internet Icon.

VCCP has launched a viral campaign starring this Russian-inflected meerkat. Everyone’s favorite mongoose has gotten quite a large share of the spotlight lately, starting with the Discovery channel’s popular show, Meerkat Manor.

But can the popularity of meerkats be leveraged into success for a website about market comparison?

It would appear so, initially, judging by his 570,000+ Facebook fans. And you know you’re famous when you have your own blooper reel.

Read more about this charming meerkat here, here, and here.