It’s the end of the year—time for fruitcake, reflection, drunken holiday office parties, and many a “Best Of” list.

We think it’s the perfect time to reflect on some of the biggest tech trends of 2011. One such trend, while still a nascent movement, is the emerging importance of the second screen. As an agency with roots in entertainment, our interest is particularly piqued by the surge of second screen apps and synchronized social networking around content.

Let’s look at the facts:

A January study by Yahoo’s advertising division revealed that 86% of people who use the mobile Internet use their mobile device while watching television.

GetGlue, a check-in app, reached 1.5 million users this year (as of September).

Miso just announced a new product called SideShow, which is basically crowdsourced second-screen experiences, like a fashion feature to go along with the latest episode of Gossip Girl. Companies are thinking outside the “check-in” feature and imagining a world in which you watch TV while learning who the actors are, what they are wearing, and where you can buy that couch on Suburgatory.

We’re pretty stoked about this trend as it opens many a door for marketing integration into a world where commercials are fast becoming obsolete. Plus, it leaves us excited to see what’s in store for next year.

Your move, 2012.