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November 4, 2009

A Study in Literalism

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The Men Who Stare at Goats hits theaters this Friday, November 6th. Almost as exciting is this series of character posters, showing, well… men staring at goats. The tagline is pretty clever too: No Goats. No Glory.

What do you think? And more importantly, will you see it?

 

October 16, 2009

Rock Band is mobile

Finally! It’s here. The rumors are true. EA Mobile gives new meaning to going on the road with your favorite band.



Congrats to our friends at EA Mobile. We had a great time collaborating on the trailer.

Rock on.

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Unless you’ve been living in a cave this week, you’ve most certainly heard of the Jim/Pam wedding on “The Office.” According to Philadelphia Daily News critic Ellen Gray, “Thought the hype had killed ‘The Office’ wedding for me. But I’m all choked up.”

So, how did they do it? Yes, everyone was über-excited to see Jim and Pam walk down the aisle, but many worried that the overexposure and massive media coverage would kill the special event. But with the help of social media, the Thursday night favorite managed to tug at the heartstrings of fans and critics alike.

Starting with Dwight’s Three Wolf Moon T-shirt and culminating in the charming-yet-ridiculous wedding dance set to Chris Brown’s Forever, “The Office” was like an hour long love letter to social media.

Read more about the spooftastic sitcom success here and here.

The Ford Fiesta has come to party. Ford has enlisted 100 brand ambassadors, aka “agents” to spend six months behind the wheel of a Fiesta, reporting on their experiences. Their mission, should they choose to accept it (we think they have), is to lifestream their experiences on the road. You can even read about the agents, their missions, and what turns their wheels. Nothing like putting a face to a Fiesta.

Read more about the Fiesta movement here.

July 29, 2009

United Breaks Guitars

Talk about corporate buzzkill. YouTube may be the promised land of affordable, grassroots advertising reach and brand awareness for companies big and small. But YouTube giveth… and YouTube also taketh away. When alt-country crooner Dave Carroll hit a brick wall complaining to United about his damaged guitar (victim of the airline’s baggage-handling), he didn’t get mad. He went viral. His song, “United Breaks Guitars” has received over 4 million views on YouTube and massive online attention. Check out the video below and read more about Dave’s story here.