Talk about corporate buzzkill. YouTube may be the promised land of affordable, grassroots advertising reach and brand awareness for companies big and small. But YouTube giveth… and YouTube also taketh away. When alt-country crooner Dave Carroll hit a brick wall complaining to United about his damaged guitar (victim of the airline’s baggage-handling), he didn’t get mad. He went viral. His song, “United Breaks Guitars” has received over 4 million views on YouTube and massive online attention. Check out the video below and read more about Dave’s story here.
Stink Digital has launched a new site for Phillips to tout their newest top-of-the-line television utilizing 21:9 aspect ratio. The interactive trailer on the site provides a cool jumping off point for future brainstorms in regard to interactive video timelines, etc.
Here’s the video:
Although, I think it’s best to watch it from the site itself–inasmuch as you lose ALL interactive features on YouTube.
This is a very simple and rather hilarious :30 spot for the Boston Bruins. It was brought to the table mainly to entertain and to emphasize that “nothing trumps good writing.” Indeed.
It is important for use to approach all of our projects with a sensitivity to the meta-narrative of the campaign and attempt, to the greatest extent possible, to create simple, powerful and cohesive campaigns.
Nothing beats a simple idea delivered in a clever way.
