Adobe and Facebook have teamed up to provide developers a useful AS3 API. This,obviously, presents CA the opportunity to explore new, wildly robust Facebook Platform extensions for our Social Media and Interactive projects.
From the Adobe Site:
Deliver rich, social experiences on the web
The Adobe Flash Platform and Facebook Platform provide the ideal solution for building rich, social experiences on the web. Flash is available on more than 98% of Internet-connected PCs, so people can immediately access the applications, content, and video that enable social interactions. The Facebook Platform is used by millions of people everyday to connect and share with the people in their lives. Together, both platforms allow you to:
- Share: Create rich interactions for users to share with friends.
- Have fun: Make games social; let users compete against their friends.
- Connect: Let users connect to your RIAs with Facebook Connect.
- Solve problems: Build RIAs that harness the power of community.
- Reach people: Reach millions of Facebook users through social distribution.
The new ActionScript 3.0 Client Library for Facebook Platform API, fully supported by Facebook and Adobe, makes it easy to build applications that combine the strengths of the Flash Platform and Facebook Platform.
Explore the new Open Stream API demo and source code
Explore the next step toward greater openness through Facebook Platform.”
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Red Bull has utilized the platform and provides us with a pretty interesting demonstration of its capabilities.
Google OpenID is a similar platform and is implemented on AdRant’s site.
These platforms have a lot to offer to Social Media and the future of interactive campaigns.