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There’s this new movie coming out, maybe you’ve heard of it. It’s called AVATAR?
James Cameron’s sci-fi juggernaut has been gradually building buzz in anticipation of its December 18th release date. As one of the most anticipated and costly films ever made, AVATAR is bringing the hype—especially with the promotional campaign.
A partnership with McDonald’s was recently revealed that includes sneak peeks of a planned interactive Web site and a Twitter promotion. McDonald’s is pulling out all the stops by incorporating augmented reality into the mix, with “thrill cards” that put customers on Avatar’s home planet. Cool.
The official Avatar interactive trailer is pretty darn cool too. While you watch the trailer, interactive “hotspots” come up where you can learn about the characters. Not to mention the integration of Avatar’s Twitter, Flickr, and YouTube accounts.


