Creative Asylum Blog
follow us on

Picture 1

“Letting fatties roam the site is a direct threat to our business model and the very concept for which BeautifulPeople.com was founded.” —Robert Hintze, founder of BeautifulPeople.com

The lure of egg nog, holiday ham, and gingerbread cookies a little too much for you this season? Join the club. The time to eat, drink, and be merry usually spells out a few extra pounds for all of us, but for members of this online dating site, it meant expulsion.

BeautifulPeople.com just nixed about 5,000 members for packing on the pounds over the holidays. Those members who looked like they had one too many holiday fudge bars welcomed the new year with an expulsion email from the dating site, telling them they could register again when they were back to their fighting weight. In addition to notification of their untimely dismissal, the unlucky bunch received details of recommended boot camps.

Apparently a spoonful of sugar helps the medicine go down. Just like too many sugar cookies makes your online index go down.

Sounds a bit harsh to us. What’s wrong with a little more to love?

December 29, 2009

Happy Holidays!

We at the asylum had a wonderful and merry holiday season and we wish you all a healthy and happy New Year!

P1000563

P1000582

P1000585

P1000539

P1000576

P1000593

P1000588

December 10, 2009

Gap Holiday Ad Campaign

Love ‘em or hate ‘em, you’ve surely seen or heard of the ubiquitous Gap holiday ads by now. The denim-and-chinos retail stalwart recently launched its first television campaign in over two years.

In the new series of ads, scarf-and-sweater-adorned Gap models jump around, exhibit extreme acrobatic dance moves, and even build human snowflakes.

But it hasn’t been without controversy. The American Family Association has planned to boycott Gap and its associated businesses through the holiday season. Labeling the ads “offensive,” an AFA representative claims the “Happy Whateveryouwannakah” campaign patronizes people and makes a joke out of a religious holiday.

Offensive can be a relative term.