Hard to believe, but this time last year Facebook and MySpace were even-steven. My how quickly things have changed.
2009 has turned out to be a monumental year for Facebook, a social networking powerhouse that garnered over 200 million new users and raised $200 million. This year, Facebook was the most visited site in the U.S. on Christmas and Christmas Eve. And let’s not forget that “unfriend” was recently given the distinction of word of the year by the New Oxford American Dictionary.
Facebook has quickly infiltrated virtually ever corner of the modern zeitgeist. We’re anxious to see what’s in store for 2010 and beyond, but in the meantime, we tip our hats to you, Facebook. It’s been quite a year.


Are you a beautiful and unique snowflake or just another cog in the machine?
Experience the mayhem firsthand, using Facebook Connect and this amazing site experience that asks: if you wake up at a different time and in a different place, could you wake up as a different person? In celebration of the 10th anniversary Blu-Ray edition of Fight Club, you get to channel your inner anarchist and immerse yourself in the Fight Club experience.
First rule, though, is to tell everyone to experience the mayhem.

“Paranormal Activity” might just be the latest anti-blockbuster not coming to your city.
Taking a page from the Blair Witch playbook, DreamWorks and Paramount are taking a grass-roots approach to marketing their latest horror flick, relying heavily on the assumption that social networking will do the rest.
“Paranormal Activity” opened last week in very limited release (seven select cities), and also released an Internet trailer asking viewers to demand the movie come to their local cinema. The studio is not only hoping social networking sites like Facebook and Twitter will build buzz for the film, but are using feedback to determine where to screen next.
Read more about the marketing tactics here, here and here.
Meerkat. Cravat-wearer. Internet Icon.
VCCP has launched a viral campaign starring this Russian-inflected meerkat. Everyone’s favorite mongoose has gotten quite a large share of the spotlight lately, starting with the Discovery channel’s popular show, Meerkat Manor.
But can the popularity of meerkats be leveraged into success for a website about market comparison?
It would appear so, initially, judging by his 570,000+ Facebook fans. And you know you’re famous when you have your own blooper reel.
Read more about this charming meerkat here, here, and here.

CNN released an interesting, highly-investigative report today on the “12 most annoying types of Facebookers,” breaking them down into different categories of users.

Sure, we all know a “Self-Promoter,” a “Bad Grammarian,” even a “Lurker” or two. But is the author merely bitter because he has less than 300 friends? Or perhaps on the receiving end of some not-so-flattering photo tags? Either way, he seems to be in on the joke. And so are we.
NBC has made quite a fuss in the blogosphere for tapping none other than Facebook for a first look at its much hyped new show, Community. Using an application created by (you guessed it!) us, users who become fans of the show can watch the pilot in its entirety before the September 17 premiere.

Community on Facebook
Read more about the press it’s getting on NewTeeVee, EW PopWatch, Flixster, /Film, Hedgehogs, TV by the Numbers, and Examiner.com.

For all of us who were warned that—once chosen—your Facebook vanity URL would go down on your permanent record, there is hope. According to Mashable, it appears that you can change your username, with just a few simple clicks. Oh, Facebook, how are we to believe you when you cave so easily?
Adobe and Facebook have teamed up to provide developers a useful AS3 API. This,obviously, presents CA the opportunity to explore new, wildly robust Facebook Platform extensions for our Social Media and Interactive projects.
From the Adobe Site:
“Facebook
Deliver rich, social experiences on the web
The Adobe Flash Platform and Facebook Platform provide the ideal solution for building rich, social experiences on the web. Flash is available on more than 98% of Internet-connected PCs, so people can immediately access the applications, content, and video that enable social interactions. The Facebook Platform is used by millions of people everyday to connect and share with the people in their lives. Together, both platforms allow you to:
- Share: Create rich interactions for users to share with friends.
- Have fun: Make games social; let users compete against their friends.
- Connect: Let users connect to your RIAs with Facebook Connect.
- Solve problems: Build RIAs that harness the power of community.
- Reach people: Reach millions of Facebook users through social distribution.
The new ActionScript 3.0 Client Library for Facebook Platform API, fully supported by Facebook and Adobe, makes it easy to build applications that combine the strengths of the Flash Platform and Facebook Platform.
Explore the new Open Stream API demo and source code

Explore the next step toward greater openness through Facebook Platform.”
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Red Bull has utilized the platform and provides us with a pretty interesting demonstration of its capabilities.
Google OpenID is a similar platform and is implemented on AdRant’s site.
These platforms have a lot to offer to Social Media and the future of interactive campaigns.