When Miracle Whip first debuted their “snappier” new image with a series of commercials last year, people started paying attention.

The mayo magnate is continuing to spread the message… and in the most interesting arenas. A first glimpse of the new packaging came in the much-hyped recent Lady Gaga/Beyoncé ‘Telephone’ video, and advertising is also integrated into EA’s upcoming ‘Skate 3′ video game.

Consider Pepsi’s recent ’sexist’ iPhone app debacle a cautionary tale.

Seems like the prevalence of viral marketing and social networking has not come without its share of caveats. Less regulation and more freedom can be a good thing…or in some cases can fall flatter than soda left out in the sun.

The newest member of the ’sexist’ club is none other than Method. You know those devilish little scrubbing bubbles, crudely leering at the helpless naked woman in the shower? Uh yeah, apparently some view it as sexist and even condoning rape.
Method has since pulled the video. But looks like those scuzzy little suds could take a lesson from Spiderman—”With great power comes great responsibility.” Even on the Internet.

An interactive video player in the pages of a magazine can’t be cheap. So will readers respond? CBS and Pepsi are hoping so, with an exciting promotion to hype their fall lineup. A paper-thin video player will be inserted into the pages of the Sept. 18 issue of Entertainment Weekly loaded with video content touting CBS’s fall shows.

Perhaps if you want your message to jump off the page, you gotta make it creative. This innovative approach comes at a critical time for CBS who is battling (along with other networks) a ratings erosion due to increased digital options.

Read more about the promotion here.