This is a very simple and rather hilarious :30 spot for the Boston Bruins. It was brought to the table mainly to entertain and to emphasize that “nothing trumps good writing.” Indeed.

It is important for use to approach all of our projects with a sensitivity to the meta-narrative of the campaign and attempt, to the greatest extent possible, to create simple, powerful and cohesive campaigns.

Nothing beats a simple idea delivered in a clever way.

Via Adfreak, you can read the original here.