The latest attempt by the opposite sex to evolve and meet those ever-changing needs comes in the form of a new, crowdsourced fragrance (and accompanying campaign) by Unilever’s Axe. Traditionally known for their tawdry, sexy advertisements that feature women regressing into sex-crazed vixens at first sniff, the men’s fragrance developers charted a new course with their latest product debut.
Twist is a new fragrance, co-created by consumers and the brand. The first ad shows a robot repeatedly making over a guy over the course of a date night, supposedly to keep the object of his affection interested.
But perhaps even more relevant than its commentary on the intricacies of dating, is what this new campaign says about the rise in co-creation and the need for two-way conversations between brands and their consumers. The marketing landscape has changed, in large part due to social media and the shift from top-down sales techniques to two-way conversations. It’s nice to see that advertisers are evolving to meet these needs. Women aren’t the only fickle ones, it turns out.
Do you travel with lots of expensive gear, or just want to guarantee that you’ll have everything when you get where you’re going?
Buy a gun.
Seriously, buy a gun, and take advantage of new TSA rules.
One photographer writes:
A “weapons” is defined as a rifle, shotgun, pistol, airgun, and STARTER PISTOL. Yes, starter pistols – those little guns that fire blanks at track and swim meets – are considered weapons…and do NOT have to be registered in any state in the United States.
I have a starter pistol for all my cases. All I have to do upon check-in is tell the airline ticket agent that I have a weapon to declare…I’m given a little card to sign, the card is put in the case, the case is given to a TSA official who takes my key and locks the case, and gives my key back to me.
That’s the procedure. The case is extra-tracked…TSA does not want to lose a weapons case. This reduces the chance of the case being lost to virtually zero.
Sometimes it’s the simplest concepts that have the strongest impact. Take the intriguing scenarios that come to mind when you look at these photos of photos… All have a very dreamy, M.C. Escher
quality, no?
Please take a moment and sample the Flickr Stream from some really talented people here.
