Creative Asylum Blog
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July 31, 2009

The undead are thirsty!

HBO’s hit series “True Blood” has spawned a cult following, a real-life romance between its co-stars, and now a bottled beverage called Tru Blood. The blood-orange carbonated drink debuted at Comic-Con last week and will hit stores in bottle form this September. Apparently, being a vampire ain’t cheap…The drink will cost $16 for a four-pack. Tru fans can pre-order the drink here.

Tru Blood Beverage - 4 Pack

Tru Blood Beverage - 4 Pack

We give it an A+ for creativity and an O- for flavor.

The Ford Fiesta has come to party. Ford has enlisted 100 brand ambassadors, aka “agents” to spend six months behind the wheel of a Fiesta, reporting on their experiences. Their mission, should they choose to accept it (we think they have), is to lifestream their experiences on the road. You can even read about the agents, their missions, and what turns their wheels. Nothing like putting a face to a Fiesta.

Read more about the Fiesta movement here.

July 29, 2009

United Breaks Guitars

Talk about corporate buzzkill. YouTube may be the promised land of affordable, grassroots advertising reach and brand awareness for companies big and small. But YouTube giveth… and YouTube also taketh away. When alt-country crooner Dave Carroll hit a brick wall complaining to United about his damaged guitar (victim of the airline’s baggage-handling), he didn’t get mad. He went viral. His song, “United Breaks Guitars” has received over 4 million views on YouTube and massive online attention. Check out the video below and read more about Dave’s story here.

facebook-logo

For all of us who were warned that—once chosen—your Facebook vanity URL would go down on your permanent record, there is hope. According to Mashable, it appears that you can change your username, with just a few simple clicks. Oh, Facebook, how are we to believe you when you cave so easily?

Pure genius. Evian strikes it big with a YouTube sensation that proves dancing babies never get old.

These babies know how to move! Read more about the Evian Live Young project here.

July 23, 2009

Lights, camera, motion!

Static movie posters are SO yesterday. Check out this “motion” theatrical one-sheet for the upcoming Saw VI. Click on the image to go to the official site and watch the teaser unfold.

Saw VI Motion Poster

Our very own Out & About Executive Network* hosted its second event last Tuesday at Falcon nightclub in Hollywood.

The 2nd Out & About Networking Event

(l-r) Joey Caroni, VP Digital Solutions; Danny Johnson, Partner & Founder; Taylor Greeson, Producer; Joshua Gonzalez, Project Manager

The event featured a showing of The Survivors Exhibit, a photo gallery by Jae L. Hansen of long-term HIV survivors, and great giveaways including dinner for two and a massage. Thanks to all who came out and helped make our second event a resounding success!

*The Out & About Executive Network provides social and networking opportunities for local LGBT professionals.

July 16, 2009

StarDust.tv

Santa Monica animation house StarDust shows off their wares with an interesting graphic interface. With clients including Microsoft and Honda, you’ve likely seen their stuff. Viewers can pick their “favorite” spots, and return to view them anytime without searching.

Picture 2

In a full re-branding push, 800 number provider by the name of grasshopper shipped out 5,000 bags of real, chocolate covered grasshoppers (that’s real grasshoppers, we don’t know about the quality of the chocolate) to bloggers, news anchors and tastemakers all over the world.

Folks who received the package of bugs were also given a link to an inspirational video about entrepreneurs seen here:

See? if you eat a grasshopper, you’re a risk taker, an entrepreneur and an ideal customer. But did they get new customers? enough to justify FedEx shipping costs to thousands of people?

grasshoppers

We may never know – article here

Here’s a game developed at the Augmented Environments lab at Georgia Tech using portable devices that act as a window onto a zombie infested city. It looks really cool and actually pretty playable, but it sure looks like hell on your back!

Official page here