A very simple and effectively executed advertising spot for Samsung’s HD camera, the video revolves around an “ordinary” guy in his apartment performing an impossible feat. Interesting to note that it doesn’t matter if anything was actually done, the piece engages the viewer and has a very high replay value. Successful branding done on the fly and for relatively little money (I would imagine).
Check it out Here:
[youtube]http://www.youtube.com/watch?v=iX8iVo5vc8o[/youtube]
Prezi is a new, powerful drag and drop app based in flash that can make client presentations a bit more than the current drags they are. Essentially, Prezi offers a navigable, zoom in/zoom out, “flowchart” canvas. It is highly visual and give presentations more bang on the low dollar…
Click on picture to visit.
Champagne Valentine is another interactive agency that contributes a certain organic (read: absolutely bonkers) aesthetic to the advertising space. They’ve done a few large scale projects (remember those really awesome, psychedelic Napster ads back in the day?) and a few small scale projects. Their emphasis is, just looking at the site, pure design aesthetic. They keep every project in the same “key,” as it were.
The site’s design is a rather interesting way to entertain AND inform visitors to your site.
And that Napster stuff:
O! Adobe AIR what glorious visions of the future you offer us! Behold, the TweetDeck–an application as powerful as it is misunderstood!
These sort of lifestreaming apps are manifesting themselves everywhere and as such, we might as well start getting inside and tweaking the suckers. The TweetDeck app is an example of what Adobe AIR offers developers and shows the payoff of simplicity of design and intelligent integration of new technology.
Check it out!
FROM THE SITE:
TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more.
TweetDeck shows you everything you want to see at once, so you can stay organized and up to date.
Adobe and Facebook have teamed up to provide developers a useful AS3 API. This,obviously, presents CA the opportunity to explore new, wildly robust Facebook Platform extensions for our Social Media and Interactive projects.
From the Adobe Site:
The Adobe Flash Platform and Facebook Platform provide the ideal solution for building rich, social experiences on the web. Flash is available on more than 98% of Internet-connected PCs, so people can immediately access the applications, content, and video that enable social interactions. The Facebook Platform is used by millions of people everyday to connect and share with the people in their lives. Together, both platforms allow you to:
The new ActionScript 3.0 Client Library for Facebook Platform API, fully supported by Facebook and Adobe, makes it easy to build applications that combine the strengths of the Flash Platform and Facebook Platform.
Explore the next step toward greater openness through Facebook Platform.”
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Red Bull has utilized the platform and provides us with a pretty interesting demonstration of its capabilities.
Google OpenID is a similar platform and is implemented on AdRant’s site.
These platforms have a lot to offer to Social Media and the future of interactive campaigns.
Stink Digital has launched a new site for Phillips to tout their newest top-of-the-line television utilizing 21:9 aspect ratio. The interactive trailer on the site provides a cool jumping off point for future brainstorms in regard to interactive video timelines, etc.
Here’s the video:
Although, I think it’s best to watch it from the site itself–inasmuch as you lose ALL interactive features on YouTube.
This is a very simple and rather hilarious :30 spot for the Boston Bruins. It was brought to the table mainly to entertain and to emphasize that “nothing trumps good writing.” Indeed.
It is important for use to approach all of our projects with a sensitivity to the meta-narrative of the campaign and attempt, to the greatest extent possible, to create simple, powerful and cohesive campaigns.
Nothing beats a simple idea delivered in a clever way.
Via Adfreak, you can read the original here.
A company called Polar Rose has created some proprietary software that utilizes Flickr’s API to instantly recognize faces of friends within imported photos. From their website:
Just name a person in a photo, Polar Rose then shows you possible matches for that person in other photos you have – reject any incorrect matches with a click.
Now you have named that person in the other photos they appeared in.”
