An open letter from Steve Jobs recently ruffled quite a few feathers. While we’re all tinkering with our new iPads and waiting patiently for the release of iPhone OS 4, let’s take a moment to ruminate on what the Grand Poobah of Apple has to say about Flash. What does it mean? And while this is an open letter, just how open is his mind?
The gist of what Jobs says is that Flash is a relic. It drains the battery of mobile devices. It’s not good for multi-touch operation. Its performance, reliability, and security are not-to-be-trusted. It’s a proprietary system. It’s an unnecessary third party layer of software that comes between the platform and the developer.
You can read the full letter, start to finish, here.
Obviously, Jobs has his motives. He scolds Adobe for their “closed system” from his glass house. He’s even garnered a surprising ally in Microsoft’s Dean Hachamovitch. He’d like us all to believe that HTML5 will prevail in the end. He’s been accused by Adobe’s CEO of attempting to create a “smokescreen” and accusations that are “patently false.”
Next up? Looks like an antitrust investigation is inevitable.
This is one of the coolest iPad apps we’ve seen so far: an interactive Alice in Wonderland e-book experience.
If this is a sign of more to come for the iPad, there’s no question that this tablet has the power to reinvent a medium. And an indication that Steve Jobs, too, possibly dreams up to six impossible things before breakfast.
When Miracle Whip first debuted their “snappier” new image with a series of commercials last year, people started paying attention.
The mayo magnate is continuing to spread the message… and in the most interesting arenas. A first glimpse of the new packaging came in the much-hyped recent Lady Gaga/Beyoncé ‘Telephone’ video, and advertising is also integrated into EA’s upcoming ‘Skate 3′ video game.
There are more than a few Lego Fanboys and Girls here at Creative Asylum. Something about the look and feel of those little bricks and the strong and satisfying “snap” the things make as they click together.
The Danish toys have conquered our minds and our hearts, and now have now started a kind of “everything lego” website at legoclick.com which will compile any and all lego related artistic endeavors. Here’s a little movie to mark its launch:
There’s this new movie coming out, maybe you’ve heard of it. It’s called AVATAR?
James Cameron’s sci-fi juggernaut has been gradually building buzz in anticipation of its December 18th release date. As one of the most anticipated and costly films ever made, AVATAR is bringing the hype—especially with the promotional campaign.
The official Avatar interactive trailer is pretty darn cool too. While you watch the trailer, interactive “hotspots” come up where you can learn about the characters. Not to mention the integration of Avatar’s Twitter, Flickr, and YouTube accounts.
Seems like the prevalence of viral marketing and social networking has not come without its share of caveats. Less regulation and more freedom can be a good thing…or in some cases can fall flatter than soda left out in the sun.
The newest member of the ’sexist’ club is none other than Method. You know those devilish little scrubbing bubbles, crudely leering at the helpless naked woman in the shower? Uh yeah, apparently some view it as sexist and even condoning rape.
Method has since pulled the video. But looks like those scuzzy little suds could take a lesson from Spiderman—”With great power comes great responsibility.” Even on the Internet.
Jokes about deaf people? No! The Holocaust? Gasp! Feminine hygiene and incest? Say it ain’t so!
It would appear the folks at Microsoft failed to do their research before signing on to a much hailed sponsorship of a Family Guy variety show. The tech behemoth behind the newly launched Windows 7 yanked the plug on the deal upon seeing the content and realizing the nature of the show’s jokes didn’t quite “fit with the Windows brand.”
Now, we realize the tech geeks over at Microsoft have been busy launching a new operating system and making a series of embarrassingly awkward videos. But they’re not exactly living under a rock. Family Guy is well-known for its specific brand of crude humor attacking dysfunctional Americana. And it has been on the air for 10 years, give or take.
Honda and Ford have been at the forefront of the social media marketing shift lately, proving that the auto industry—albeit struggling—has its finger on the pulse.
Case in point: Honda’s ‘Social Experiment’ recently netted 2 million Facebook fans. This cross-platform push urged people to join as fans and also to learn how they are connected to other owners, friends, and fans around the world. It would appear that “Everybody Knows Somebody Who Loves a Honda,” but the real question is: will it sell more cars?
And let’s not forget Ford’s Fiesta Movement. This grassroots social media campaign gave 100 social “agents” the keys to the new Fiesta model and encouraged their feedback through blogs, Twitter, video and events. All without spending a dime on traditional media.
While both Honda and Ford have turned out impressive numbers, the jury is still out on what this will mean for the revival of the auto industry. Perhaps the more important implication here is the extent to which social media is overtaking traditional ad dollars and making more sense when it comes to brand marketing.
An app that helps guys “get lucky” with 24 different types of women had Pepsi serving up a mea cola yesterday, but consumers aren’t buying it.
The app, released to promote Pepsi’s AMP energy drink, presents guys with 24 types of girls, including such clichés as “Rebound Girl,” “Women’s Studies Major,” “Cougar,” and “Twins.” The app assures guys that it will be a “roadmap to success with your favorite kinds of women,” lets them create “Brag Lists” of girls they’ve gotten lucky with, and even encourages them to flaunt their conquests via social networking.
Pepsi’s half-hearted apology has left many customers cold and even instigating a boycott of Pepsi goods.
Let’s hope the men out there are scoring with this app, because Pepsi sure isn’t.
