Welcome to a feature of the CA blog in which we take a look at some recent successful and buzzworthy campaigns out there. We’ll pick apart why they work and take a look at those responsible. Because, in general, behind every great brand… is an agency full of idea people, sweating and churning the cogs. Just like us.
THE BRAND: Budweiser
THE AGENCY: Anomaly
THE CAMPAIGN: Track your Bud
THE OVERVIEW: Budweiser has seen sales fall dramatically between 2005 and 2012, with the emerging craft and microbrew industries filling the gap in the market. As more people search for a personalized experience from their tipple, Budweiser decided to get proactive about their marketing. Partnering with Anomaly to craft their campaign, they have released an app and mobile site to help consumers get reacquainted with America`s favorite beer.
By scanning the QR code on a bottle or entering the Born On Date, loyal Bud drinkers can follow an interactive journey through the seven steps of brewing Budweiser. This details everything from the name of the brewmaster, to the location of the brewery—even people drinking Buds near you. It showcases the community aspect of the brewing giant and is easy to share, connecting with Facebook and available on Android and iPhone.
WHAT WE LIKE: Personalizing the product is a huge step forward for Budweiser. Addressing the increasingly homegrown nature of beer drinking in the US, they have created positive buzz around their product by celebrating the little guy. A whimsical and upbeat beer trivia section accompanies the app, ‘celebrating the pride’ of the product. High quality videos accompany the journey and provide a welcome sense of transparency to a previously monolithic brand. It seems like a budding future for the world’s biggest beer brand.
From prison food to Swedish soldiers, this week’s Frideation has it all. Check out what’s been making the rounds in our office this week. Be sure to pipe in with your feedback over on our Facebook page.
A real life Instagram camera is like reverse technology, in a totally ironic, Urban Outfitters kind of way.
Would you give up your freedom? The Swedish Armed Forces wants to know with this “inside the box” concept from DDB Stockholm and B-Reel.
What better to launch a prison show than a prison food delivery service? Alcatraz hits big in Spain.
Fosters is Australian for send-advice-to-your-mates-via-incredibly-sexy-bikini-clad-telephone-operators.
From shadow-driven QR codes to dog poo, this week’s Frideation is a veritable breeding ground of creativity and marketing genius. Check out the links below and be sure to tell us what you think over at our Facebook page.
DDB Mexico recently launched a campaign for Terra, a Mexican Internet company, that offered free WIFI in parks, in exchange for bags of dog poop.
Yes, we’re aware of infographic fatigue. But “Magnifying the Universe,” this stunning interactive infographic, really lives up to its name.
Emart’s “Sunny Sale” offered customers discounts with this ingenious shadow-driven QR code promotion.
Ford targets Parisian parkers with this brilliant Parisian Pinball Park to promote Active Park Assist.
The winners of the 2012 Communicator Awards have been revealed by the International Academy of the Visual Arts. Our client G4 TV took home a whopping total of 24 awards, 12 of which we were proud to work with them on. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.
Our team had the exciting opportunity to work with G4 on the Marvel website, Attack of the Show website, Bomb Patrol website, as well as accompanying media units and digital billboards.
G4 TV is the go-to destination for all of the latest on must-have tech gadgets, web culture, video games, and home to original programming with groundbreaking interactive features. They’re a perfect client fit for our forward thinking digital team, and we couldn’t be more thrilled about this recognition from the Communicator Awards.
The sun will come out, TOMORROW! At least that’s what some advertisers were counting on with these off-the-wall campaigns.
Emart, the “Walmart of Korea” recently gave QR codes a new twist with their Sunny Sale. They placed three dimensional QR codes across the city that could only be scanned from 12-1pm (due to the sunlight casting a shadow to complete the code), and participants could scan the codes for a 25% discount code.
This isn’t the first time we’ve seen marketers harness the power of the sun, or lack thereof. Remember McDonald’s “sundial billboard”? Or how about their nighttime reflective ad?
The sun: it’s creative, it’s free, it’s hot. All things advertisers love. Who knew?
We love Frideation so much, we consistently save it for Monday so we can start the week off with a bang. Here’s what our office was buzzing about last week. (Be sure to buzz over to our Facebook page and give us your feedback.)
You like a brand on Facebook but do they ever like you back? Kraft Mac and Cheese answers that question with this personalized, whimsical a capella-style video.
Volkswagen one-ups Smart Car Argentina with this Facebook “flipbook”-style ad.
This Avengers AR app turns you into a superhero shopper and is a brilliant way of driving in-store traffic. Avengers, assemble!
This collection of interactive infographics on food consumption from The Eatery and Massive Health is wildly informative, not to mention wonderfully illustrated.
In true 4/20 fashion, we’re a little—ahem, late to the game in posting Frideation. But here it is! In all it’s glory! We hope you enjoy, and please feel free to to tell us what you think over at our Facebook page.
P&G: proud sponsor of the 2012 Olympics, moms everywhere, and our tears last week—thanks to this viral video.
Don’t worry that this Tic Tac video is in French. For bad breath requires no translation.
Anthon Berg, connoisseurs of fine chocolate, open “The Generous Store,” for one day only.
IKEA turns their entire inventory into the “smallest store in the world” that lives in a banner ad. Check it.
Unlucky?! We think not. Lots of cool stuff circling the interwebs this week. Have you heard of Caine’s arcade yet? If you haven’t yet watched the short film, do it. It’s a heartwarming tale of imagination and viral success.
Here’s a sampling of what else has been making the rounds in our office this week:
Push button for drama. TNT scores big with a very dramatic hit.
Old birds, new tweets! New Kraft social campaign brings social media to the geriatric set.
smart Argentina introduces a cool new way to use Twitter.
o.b. discontinues tampons. Public outcry ensues. Johnson & Johnson responds with this apology.
It’s a shame April Fools Day falls on a weekend this year. Let’s celebrate anyway, with some of the top ad hoaxes over the years, along with a few other things we’ve been chatting about this week:
Never underestimate the power of a good sign. Alex Bogusky talks karma with this philanthropic initiative.
Tacocopter. ‘Nuff said.
Celebrate the return of Mad Men with this 8-bit Choose Your Own adventure game, using YouTube annotations.
Lil’ Jonny needs our help! SF-based agency employs drastic tactics to grow social media community.
Turn your tweet stream into TP for the bargain price of $35. Consider it potty humor.
Happy Friday everyone! Before you head off to watch The Hunger Games this weekend, check out what’s been making the rounds in our office this week:
Nokia Lumia unveils an Angry Birds augmented reality experience, powered by Xbox Kinect.
Art + Copy + Reality TV? The Pitch pits agencies against each other to win a campaign.
My First Car story lets you pay homage to your first set of wheels, courtesy of this cool digital experience from Subaru.
Isreal-loves-Iran (and vice versa!) campaign becomes viral Facebook campaign.
- Want to automate your entire house? WiFi isn't just for the computer anymore with ElectricImp. http://t.co/SQKmLnWs 2012-5-18 15:01
- First #Julia, now Money As You Grow. The US government is really adopting the interactive infographic. http://t.co/T4XBW7SB 2012-5-15 20:02
- The Swedish Armed Forces asks "Who Cares?" with this successful campaign: http://t.co/ocZkXeGZ 2012-5-15 15:02
- More updates...