The latest attempt by the opposite sex to evolve and meet those ever-changing needs comes in the form of a new, crowdsourced fragrance (and accompanying campaign) by Unilever’s Axe. Traditionally known for their tawdry, sexy advertisements that feature women regressing into sex-crazed vixens at first sniff, the men’s fragrance developers charted a new course with their latest product debut.
Twist is a new fragrance, co-created by consumers and the brand. The first ad shows a robot repeatedly making over a guy over the course of a date night, supposedly to keep the object of his affection interested.
But perhaps even more relevant than its commentary on the intricacies of dating, is what this new campaign says about the rise in co-creation and the need for two-way conversations between brands and their consumers. The marketing landscape has changed, in large part due to social media and the shift from top-down sales techniques to two-way conversations. It’s nice to see that advertisers are evolving to meet these needs. Women aren’t the only fickle ones, it turns out.
Do you travel with lots of expensive gear, or just want to guarantee that you’ll have everything when you get where you’re going?
Buy a gun.
Seriously, buy a gun, and take advantage of new TSA rules.
One photographer writes:
A “weapons” is defined as a rifle, shotgun, pistol, airgun, and STARTER PISTOL. Yes, starter pistols – those little guns that fire blanks at track and swim meets – are considered weapons…and do NOT have to be registered in any state in the United States.
I have a starter pistol for all my cases. All I have to do upon check-in is tell the airline ticket agent that I have a weapon to declare…I’m given a little card to sign, the card is put in the case, the case is given to a TSA official who takes my key and locks the case, and gives my key back to me.
That’s the procedure. The case is extra-tracked…TSA does not want to lose a weapons case. This reduces the chance of the case being lost to virtually zero.
Sometimes it’s the simplest concepts that have the strongest impact. Take the intriguing scenarios that come to mind when you look at these photos of photos… All have a very dreamy, M.C. Escher
quality, no?
Please take a moment and sample the Flickr Stream from some really talented people here.
It seems that incredible, triple-digit growth is not sustainable. Who knew? According to CNN, the number of Twitter users (tweeters?) has finally leveled out. On the bright side, the people using Twitter use it more than ever.
Much like Twitter, its appeal is somewhat hard to describe, but more than a few folks here at Creative Asylum have been bitten by the Foursquare bug. The idea is this: members use their cellphones’ GPS capabilities to check in regularly from physical locations such as restaurants, bars and shops. People within their network are notified of their locations, and conversations and discoveries about new places and new things ensue.
We’ve noticed two particularly newsworthy developments with Foursquare of late:
Harvard has partnered with them to create a campus-based game that rewards students with badges and points for exploring the school and surrounding places of interest. Essentially tacks an official Harvard-specific game with a special collegiate badge on the existing Foursquare functionality and purpose.
Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite -This marks the first time that a restaurant chain has tacked on social media rewards for social media exposure to their customer loyalty programs, and it’s been a long time coming.
There are more than a few Lego Fanboys and Girls here at Creative Asylum. Something about the look and feel of those little bricks and the strong and satisfying “snap” the things make as they click together.
The Danish toys have conquered our minds and our hearts, and now have now started a kind of “everything lego” website at legoclick.com which will compile any and all lego related artistic endeavors. Here’s a little movie to mark its launch:
Google has licensed technology that will identify images of billboards and advertising within their Google Streetview images, and can replace what’s on said adverts with Google designated paid (to Google) content.
On-air and online have been on a crash course toward each other for some time now, but looks like that convergence is everywhere these days.
The hit show Gleewas just picked up for a second season, but with a twist! The show will be casting three new roles for the second season and will be accepting online submissions from amateurs and professionals out there in Internet-land. This is huge news for a mega-hit like Glee, which recently grabbed the most Golden Globe nominations of any TV series.
Gleeks everywhere just collectively shrieked in excitement.
The web is afire with buzz about the latest 3D TV news this week.
Discovery Communications Inc., Sony Corp., and IMAX Corp. are planning a joint venture to unveil the first ever U.S. television network dedicated to full-time 3D programming. Also, Disney’s ESPN announced plans to launch their own 3D network this year.
Will 2010 be the year of 3D? Some say no. Some are holding their breath to see what this week’s Consumer Electronics Show reveals.
Either way, you can say bye-bye to standard def and bunny ears, hello to HD and 3D. And whatever happens, we’ll be watching.
“Letting fatties roam the site is a direct threat to our business model and the very concept for which BeautifulPeople.com was founded.” —Robert Hintze, founder of BeautifulPeople.com
The lure of egg nog, holiday ham, and gingerbread cookies a little too much for you this season? Join the club. The time to eat, drink, and be merry usually spells out a few extra pounds for all of us, but for members of this online dating site, it meant expulsion.
BeautifulPeople.com just nixed about 5,000 members for packing on the pounds over the holidays. Those members who looked like they had one too many holiday fudge bars welcomed the new year with an expulsion email from the dating site, telling them they could register again when they were back to their fighting weight. In addition to notification of their untimely dismissal, the unlucky bunch received details of recommended boot camps.
Apparently a spoonful of sugar helps the medicine go down. Just like too many sugar cookies makes your online index go down.
Sounds a bit harsh to us. What’s wrong with a little more to love?
Much like Twitter, its appeal is somewhat hard to describe, but more than a few folks here at 
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